In everyday, we are exploring the practice of circular production. The journey has led us to learn more about production cycle, initiative to push forward circularity, and meeting us with people of the same values.
From the beginning, circularity is the foundation of everyday. The brand creation is to make use of surplus fabrics that are already available and perfectly usable as our main source material. These are fabrics that otherwise would’ve been destroyed.
According to the Global Fashion Agenda in 2020, over 92 million tonnes of textile waste annually is amassed globally. It's the equivalent of having a large cargo truck of clothes being dumped in a landfill every second. By 2030, we are expected as a whole to be discarding more than 134 million tonnes of textiles a year.
However, working with these fabrics also comes with challenges. The limited amount of these fabrics pushed us to be creative with our production and design. Not stopping there, these practices also led us to many initiatives and collaborations to push forward circularity to a bigger scale.
These are our ways to produce more responsibly and consciously to make a better alternative, not only clothes but the way of production.
everyday x Mountain Mamas
In conjunction with our collaboration with Melati Wijsen, together with Mountain Mamas we created an accessories collection using the leftover fabric from the production of #everydayxMelatiWijsen. We’ve made scrunchies with Mountain Mamas that were 100% made from surplus fabrics.
Mountain Mamas, an initiative that started in 2017. Mountain Mamas, a social enterprise driven by housewives and farmers from Batukaru Mountain in Tabanan, aims to refine the skills of talented individuals to create products from leftover fabrics.
In addition to creating goods from repurposed fabric, Mountain Mamas also aims to improve the skills of these individuals by opening up opportunities to create a variety of products that could grow their economy.
From this experience we see a clearer path towards circularity. That it is not only about being responsible to the environment but also to the people that live within the ecosystem.
See everyday x Mountain Mamas here.
70% Made of Surplus Fabric
This year marked a new beginning for everyday. For our latest collection, Mystical Garden, we are implementing circularity by starting to use surplus fabrics that otherwise would’ve been destroyed.
In addition we are also using a more eco-friendly fabrics such as rayon, linen, and cotton.
See the full collection here.
Our mode of production for Mystical Garden is close to the practice of patchwork. We are thinking of how to utilize scarce material to create a collection that is fun, unique, and cannot be remade.
So we teamed up with our friends from kaenaddict as a collective effort to make a patchwork workshop utilizing our leftover fabrics. This is an effort to reintroduce circularity to the public. Recalling our childhood memories of making and fixing things, instead of keep buying a new one.
Don’t Waste, Donate
We are setting up an initiative called “Don’t Waste, Donate!” which focuses on repurposing garments to give them new life.
There will be several dropboxes at our everyday outlets for you to donate preloved clothes for us to upcycle into a whole new collection with ‘piece unique’ products that combine our design philosophy.
At everyday, our journey to become a more circular brand continues. Though we’ve set up several initiatives for us to slowly achieve our goal, we still have a long road ahead of us.